I’m passionate about capturing your story within the visual expression that we are creating together; a logo, film, illustration, or something else entirely. Whether it is your story or a project story… there’s always a story.
I’m passionate about the people that I work with feeling seen through the process and in what we create together, their unique and magical journey or purpose reflected to them.
It is a co-creation and can be a pretty deep process.
To find out more about how the process might be unique to you. And I invite you to read on below to find the framework that guides me…
We'll start with a call or an in-person meeting, sometimes two, where I invite you to share the story that is wanting to be seen, heard and represented, as well as other practical insights into the project/business/offering. Either vocally or through written words I will reflect back to you what I hear that you are wanting to create and share.
This conversation and what we discover from it becomes the groundwork for the strategy and guiding force behind this piece of creative work. I will provide a simple document that becomes our North Star and something to refer back to as we move into the the creative process.
When we're both clear and agreed on that context, I begin on creating a presentation of visual magic concepts that I feel encompass what you share (number of concepts depend on what the medium is and our agreement). These will be shared with you digitally to digest, alongside an audio explanation to take you through the journey.
You’re invited to take as much time as you need with the work, oftentimes people are very clear about what they are drawn to, but it can take time to process.
When there is a clear YES for one of the concepts, we can move forward with two revision or development rounds (to hone and craft what I have channeled to make sure it truly represents you. This means that you can ask me to explore and change aspects to experiment with whether that helps it to feel even more aligned.
To close out this initial process, we ensure that you have your finalised illuminating celebration in all the different file formats you might need for different applications of your logo, illustration or other visual expression, and I’ll be there to celebrate with you as it is released in the world!
I will be on hand for helping you with further applications, illustrations, visual communications and creating supporting material for the logo (this is a separate service).
It is a beautiful ritualistic process and a journey we go on together.
All images and designs created by Sophie Maliphant, The Firefly Creatrix, unless specifically stated. Subject to copyright ©.
Please do not use images professionally without permission and credit me when sharing on on social media (@thefireflycreatrix)