The logo is full of details that can be used as icons to describe and unpack Sivani's offerings.
You can see how she's using them and the background textures that have been developed for her, on her website.
This is a beautiful project to illustrate how creating a logo is so much more than 'just a logo', it's a whole visual world that is being dreamed up, that gives the client practical tools and useful files to create powerful content, like Sivani has. If creating that content is not something you're excited to do then I can help with that too, and we can continue to expand this visual world together, building from the logo which is at the core.
Also, this is only the tip of the iceberg in terms of the journey we went on together; Sivani chose the Multiple Visual Expressions option and so she saw a collection of options before she chose this one. Contact me to find out more and to see more examples of how we journey together to this point…
A snapshot of the logos that Sivani saw in her initial presentation.
All images and designs created by Sophie Maliphant, The Firefly Creatrix, unless specifically stated. Subject to copyright ©.
Please do not use images professionally without permission and credit me when sharing on on social media (@thefireflycreatrix)