With each new offering came a different visual identity and input…after 17 years that had created quite a mishmash of styles, so I came in to learn from what was already loved and respected by the patrons of this land, and bring more energy and family synergy to their visual expression.
From static to dynamic
From flat to textured
From stagnant to flowing
I drew the beloved owl of Salt Spring island in flight rather than seated, for the core logo.
This expresses the dynamic yet respectful approach of the Wisdom of the Earth Wilderness School.
Combined with the tree rings of the native Redwoods that populate the land to signify that all
teachings have ancient roots, made accessible in our modern day lives.
All images and designs created by Sophie Maliphant, The Firefly Creatrix, unless specifically stated. Subject to copyright ©.
Please do not use images professionally without permission and credit me when sharing on on social media (@thefireflycreatrix)